Marketing insights, trends,
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The latest from our blog
Smart Media expands sales opportunities for brands with new Basket Liners offering
Smart Media expands sales opportunities for brands with new Basket Liners offering In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive…
Establishing a platform for in-store digital growth
2018 In-Store Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although lower than 2017, retailers in pharmaceuticals, medical goods, cosmetics, and toiletries had a positive annual growth rate of 2.3%. The past 12 months…
The changing face of in-store marketing
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report here. Even though this is in line with expectations, it is still a positive sign that consumers have been willing…
Transforming difficult health conversations into campaign wins
In-store advertising specialists Smart Media have assisted South African distribution and wholesale healthcare organisation Glenmark Pharmaceuticals to increase awareness of the Kolorex anti-fungal complementary medicine at Dis-Chem retail outlets through an innovative product campaign. “Even though Kolorex is an effective product, we needed to get more consumer interaction with the brand. Fungal infections are a…
The modern store journey: integrated, informative and engaging
Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging global economic conditions, retail sales in South Africa rose 1.3% year-on-year in July. Even though this is in line with expectations, it is still a positive sign that consumers have been willing to spend amidst pressure to tighten budgets. And yet, anecdotal evidence from…
The importance of the digital in-store experience
Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South Africa consumers…
Smart Media provides Dis-Chem with unique in-store customer media experiences
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales. “We want to help Dis-Chem create a world-class experience for customers…
Spotlight On Smart Baskets and Till Point Signage
If you have been following our blog series, you will know that we are in the business of visibility and turning branding into buying. If you haven’t read the first article on visibility yet, then you can do so here. Our last article highlighted two of the Smart Media offerings that greet customers before they…
Spotlight on Smart Windows and Barrier Sleeves
In our previous article, we looked at visibility as a fundamental aspect of marketing. We also looked at a number of Smart Media’s offerings that have an impact on in store visibility, and explored why these offerings are so effective. With this article, we will take a closer look at two of Smart Media’s offerings:…
Visibility With Smart Media – Let Us Count The Ways
Marketing has become quite a complicated subject over time. From important data such as cost-per-click, cost-per-lead, conversion rates, A/B testing, and everything in between, marketing has become a science forever being perfected. What marketing really boils down to is the following: “How many people will learn about my product or service?” We call this basic…
